my portfolio.

my portfolio.

Branding. Marketing. Design.

the rasmus.

The Rasmus is a privately owned guesthouse built on tradition and heritage. It is a breath-taking and discreet
venue located in nature. It is the perfect hideout! Be sure to visit it sometime, you will love it!

I am the brand designer of The Rasmus Guesthouse. Over the years, I have had the opportunity to create many beautiful designs for them. Their initial brand design included their logo, colour palette, typography and font pairing and logo variants.

I also had the privilege to design their menu, delivery menu, spa pamphlet, business cards, functions brochure and card holders. What an honour it has been and I hope to continue working with them for many years. The journey has been incredible!

naturelle products.

Building an e-commerce website for Naturelle Products has been the highlight of my projects in 2021! It was an amazing experience. From collaborating with Chanelle to create visual content, to developing the ecommerce website and watching her business flourish – it was a blast!

alive lifestyle.

Welcome to Alive Lifestyle. A brand that is all about health, optimisation and independence. Alive focuses on natural and organic, drawing inspiration from primal ways of living. 

Working with the Alive team was an adventure. The team consists of a group of aspiring and innovative men. I thoroughly enjoyed creating this brand from scratch and having creative freedom to capture the essence for which they stand.

Their brand package included a brand style guide: logo, logo variations, colour palette, typography and iconography as well as a brand manual: brand story & identity, target audience, brand characteristics and voice.

institute for tennis professionals.

ITP is an up and coming tennis academy that is not just competing against but challenging the global tennis levels. This academy focuses on creating professionals and aims to improve the tennis standard in South Africa so that young and aspiring tennis players can train on an international level. ITP’s system molds into each tennis player, optimising each student’s performance professionally.

This was a mini branding project that included a final logo design in colour (exported in various necessary formats), logo variations, a colour palette with hex codes, font pairing and a corporate identity manual.

evolve flexibility.

Evolve Flexibility is the personal brand of a beautiful young dancer who has a vibrant passion for flexibility and wants to teach others how to stretch properly.

This was a mini branding project that included a final logo design in colour (exported in various necessary formats), a colour palette with hex codes, basic typography and a corporate identity manual.

In the logo creation process, my client receives 2-3 logo options to choose from, along with three inclusive changes. Logo designs are normally done in monochrome – only adding the brand colours to the final design. You are included in each step of the process!

skin matters.

Skin Matters wants everybody to leave their salon feeling beautiful. They have created a serene environment where you can relax, and recharge whilst they treat you with specialised professional care.

The creation of this website was such a blessing as it challenged my comfort zones and taught me many valuable skills and lessons.

Although this website is a one-pager, the creation of Skin Matters was an intricate process due to the integration of various elements. The website has awesome functionalities, such as booking online and being able to connect with them via WhatsApp! Ashlin Green maintains and updates their website monthly.