Social media is a great tool for new and current information, letting people know about something instantly as well as engaging with new ideas and people all around the world.

In South Africa alone, 40% of South Africa’s population are active social media users. That’s 22.89 million people out of an estimated population of over 57 million.  

You may be thinking, “Well that’s great, but why does my business need to be on social media?” or “The simple answer is that social media is a great way to reach the people you want to reach and to stay connected to your clients, potential clients and audience. 

Fact is, in our day and age, social media is like a stamp of approval for brands from consumers. As people are bombarded with so many messages every day, it’s important that you show up for the people who follow and support your brand.

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